Brand story: Lucky D Distilling Co.
I collaborated with Amanda and John Haddaway to craft their brand story. Their website is in progress - this story will live there eventually.
My work
Featured writing
I've written for large corporations, boutique agencies, small businesses, and private clients. Here's a curated selection that highlights the diversity of my work.
Whitepaper: Intercompany Governance
I wrote this whitepaper for a finance & accounting audience, highlighting BlackLine-conducted research.
Blog: How Creditsafe Streamlined Invoice-to-Cash and Achieved 234% ROI with BlackLine
I turned an existing case study into a blog with an eye toward SEO optimization.
Blog: 6 Reasons Why CIOs Count on BlackLine for Finance Transformation
I ghostwrote this blog for BlackLine's CIO.
Photo by Brett Jordan on Pexels
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Email newsletter: The Future of Workforce Diversity
An example of an ongoing monthly email newsletter for a client in the HR space.
Website: Jessica Neumann Photography
I worked directly with Jessica to write all copy for her newly-relaunched website.
Website: Paul Warthen
I collaborated with Paul to bring his musical passion to life through his website.
Website: Free State Health & Wellness
I helped Melissa update several sections of her website, including this page highlighting a novel treatment.
Article: The Complete Guide to Beginner Trombones
This was a guide I wrote for Woodwind & Brasswind's website. Unfortunately, WWBW doesn't exist as a brand anymore, so the website version isn't available.
Article: Starting a Successful School Jazz Program
A how-to article written for WWBW.com.
Whitepaper: New Manager Guide to Feedback
This was used as a lead-generation tool in the HR space. I wrote all the copy (but did not design it).
Article: The Complete Guide to Industry Research
A content hub for the key product of IBISWorld to drive keyword ranking and serve as a central space for hub/spoke content structure.
Article: Celebrating African American Music Appreciation Month
An article written for WWBW.com.
Video: Who is IBISWorld?
I worked with an outside agency to create this brand video. I wrote the script, guided imagery choices, selected the voiceover artist, and got buy in from senior leadership prior to release.
Brand story: Logo Design & Branding
The story behind my gorgeous brandmark created by Lisa Sirbaugh Creative in Frederick, MD.
Print ad: Frederick Memorial Hospital
I wrote the copy and created the image concept for this print ad.
