Hilary O'Brien
I'm an experienced marketing professional and freelance writer with a passion for clear, concise communications that speak to your audience. This portfolio highlights a small selection of my writing and includes pieces created for my full-time positions and freelance work.
What I Do
Human writers are still an absolute necessity! Even if you’re using AI to create quantity, don’t forget about quality. You need to sound authentic and on-brand, as consumers are increasingly wary of AI-created content. Here are some roles that fit my skills:
Content Editor / Copy Editor – Editing and polishing content for clarity, tone, and brand
Brand Voice & Messaging Specialist – Ensuring consistency across channels and teams
Content Operations / Editorial Ops – Organizing workflows, calendars, and assets
Internal Communications Contractor – Writing and editing internal-facing content
Knowledge Management / Documentation Specialist – Creating and organizing SOPs and internal docs
Marketing QA / Content Quality Consultant – Final review for accuracy, tone, and brand alignment
Fractional Content Strategist – Light strategy, content audits, and editorial direction
I'm also open to a variety of tasks for a small business that needs general marketing help or guidance - writing blogs, refreshing website copy, promoting events, managing a monthly newsletter, crafting social media posts, creating Facebook ads, etc.